Every pages has to have a H1 emelment to summarize the main idea of the page. Include key words if you can do it without being spammy.

Seperate sectons of content with headings in sequencial order. H2 comes after H1. Don't skip a number.

People don't vist websites for leisure reading, they come to get information, take that as easy as posibble.

Tips for good web content:

• The headings on the page should summerize the story for users even if they don't read the rest.
• Don't skips a heading for the look. Star with H1 then H2 then H3 and so on.
• Lists are easier to read than paragraphs, use them to group related things.
• Keep paragraphs short and to the point. Provide links to relevant content when you mention it.
• Each page should end with a link to the next thing you want your users to do. This is called a Call-to-Action, or CTA, for short.
• Embed links in anchor text that describe what the link is about. Don't use words like "Click Here" or "Link" in the sections

End every page with a call to action.

CTA is a sentence that tells the user what to do next and provide a link to the next page.